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| TI: | Determinants of trust in imported food products: perceptions of European gatekeepers. |
| DA: | 12-Nov-2007 |
| DT: | Journal Article |
| AU: | Knight, J.; Holdsworth, D.; Mather, D. |
| PY: | 2007 |
| AD: | Marketing Dep., Otago Sch. of Business, Univ. of Otago, Dunedin, New Zealand. E-mail jknight@business.otago.ac.nz |
| SO: | British Food Journal 109 (10) 792–804 |
| RF: | many ref. |
| LA: | English |
| SN: | 0007-070X |
| AB: | The purpose of this study was to understand the elements of country image that influence gatekeepers of the European food distribution sector when making industrial purchasing decisions regarding imported food products. In-depth interviews were conducted with key informants of 17 food distribution companies and industry organisations in 5 European countries to determine the factors that they consider important when deciding from which countries to source food products. Confidence and trust in production systems, the integrity of regulatory systems, and the reliability of suppliers appear to be the major determinants of product-country image as viewed by gatekeepers of the food distribution channel. These specific factors relating to confidence, trust, integrity and reputation, appear to over-ride more general perceptions of country image based on scenic or environmental considerations. It is suggested that this study may provide useful information for public policy makers and companies in food exporting countries. |
| SC: | Economics |
| KW: | CONSUMER RESPONSE; EUROPE; FOOD POLICY; PURCHASING BEHAVIOUR |
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